GREGORY D. EDGELL
For the past ten years Gregory has lived and owned a home in The Heights section of the city, where he is an active business owner, real estate broker, non-profit founder, DJ and most importantly a pivotal member in Jersey City’s ongoing cultural renaissance.
His creative mindset is a perfect fit for GRID’s entrepreneurial spirit as he is able to combine his experience in the art brokerage and digital marketing worlds into our framework of landlord representation, investment sales, development and most importantly placemaking.
Green Villain, a former brick and mortar gallery turned art brokerage formed in 2010 in the now-defunct Clorox Bleach warehouse on Pacific Ave in the Greenville section of Jersey City. He managed the 20k SF asset and curated local graffiti exhibitions and late-night music events while renting out studio spaces to makers and artists. He then created Jersey City’s first mural program in 2013 which has 50 sites under management and has seen over 250 local to international artists. He is also behind an event partnership with Brookfield Properties that has seen the successful events like the Demolition Exhibition and the annual Block Party which aligns art, music and community through a placemaking platform.
The connections made with property owners and businesses through his art dealings is what allowed a seamless transition to commercial real estate in 2015. For the past 5 years, he has focused his attention primarily in the multi-family asset class as well as landlord representation the industrial sector and in joint venture development opportunities.
Building on his expertise managing industrial assets for the creative end-user he spearheaded the repositioning of the former Sterling Trimming Co.’s 150k SF 19th century garment factory which is now branded The Sterling after its namesake. The tenancy mix has turned a vision into reality proving that small businesses in the region need a place to expand their footprint and plant roots for the next decade.
Gregory’s knowledge of the Jersey City market is vast and it has allowed him to service his clients with precision, professionalism and a real understanding of where the city has been and more importantly where it is going.
He is the proud owner of two Pitbulls named Dali and Gala, is the President of Bergen Arches Preservation Coalition a 501(c)3 behind the education Jersey City’s Erie Cut and works closely with Rabbi Shmuel Levitin of Chabad Young Professionals.